Our People

All of our people are smart, experienced and highly competent in their specific areas of expertise. All but two have been working here for more than seven years. Before they signed on with us, most worked for large ad agencies on global brands. Our graphic designers are the new breed of professionals who can fully integrate digital into the traditional marketing mix.

Jennifer Dewar
President

Michael Lake
Creative Director

Sandra Rubin
Strategic Communications

Jennifer Dewar

President

Jennifer is highly experienced and accomplished in every facet of marketing communications. Whether it’s introducing leading edge technology to the global oil and gas industry or repositioning a wellestablished professional services firm, her clients rely on her to deliver rock-solid advice and sustainable results.

After completing her MBA, Jennifer began her advertising career working for large international ad agencies on clients such as Apple, Hershey, Heinz and the Ontario Lottery Corporation. Since then she has focused her efforts on working with clients and building her agency’s reputation as one of the top marketing communications boutiques in North America.

jdewar@dewarcom.com

Michael Lake

Creative Director

Michael has more than 15 years experience on both the Account Management and Creative sides of the business. So he understands the important mix of strategic and creative thinking needed for effective communications. Before joining our team, he produced work for clients such as CIBC, Suzuki, Guinness, Labatt, Goodyear, Star Choice and Hershey. His Dewar portfolio covers everything from ads and brochures to enewsletters and videos.

He has a knack for concept development, from that first kernel of an idea all the way through refinement to final execution – whether it’s a snappy slogan and logo, ad campaign, brochure or website. He’s a first-rate wordsmith who can make the most complex and technical subjects reader-friendly, no matter who the audience. He also directs our graphic-design studio and provides personal client consultation. When not behind his computer, Michael is often found behind such things as cameras, guitars, goalie pads, motorcycle handlebars and scuba masks.

mlake@dewarcom.com

Sandra Rubin

Strategic Communications

Sandra is a widely acknowledged expert on the convergence of media and law. With over 25 years’ experience in radio, television and print, including more than a decade as the senior business writer for The Financial Post, Sandra is a prize-winning investigative journalist who pioneered the coverage of corporate law as a beat for financial newspapers in Canada. The founding editor of Legal Post, she has also written about law for The Globe and Mail, American Lawyer, Lexpert, the National Law Journal, the Daily Deal and the Association of Corporate Counsel’s magazine, The Docket.

In addition to her writing, Sandra was charged with implementing Best Lawyers in Canada into the National Post in 2007 and, working with a team of senior Canwest Global Communications managers, designed a branding program that ran across the daily newspaper, FP Business Magazine and the Canwest Interactive web site. She is also the co-founder and designer of the Canadian General Counsel Awards program, and was on the organizing committee of the International Bar Association’s Crisis Litigation conference in Toronto in 2008 and the Roger Fisher Tribute in 2007. Since leaving full-time journalism, Sandra has been writing and consulting on law and media.

srubin@dewarcom.com