We’ve worked with many of our clients for decades. Our relationships have survived mergers, acquisitions, and management moves to different companies and countries. Our work reaches across many sectors, cultures and languages to all regions of the world. On any given day, it’s common for a designer to be preparing materials for a trade show in the US, while an account director is on the phone about a product launch in Italy, and a writer is working on brochure copy for a facility in Norway. With clients in so many time zones, the only thing we don’t do a lot is lunch.

Our clients’ products and services are usually complex, with expert audiences and multi-level buying decisions. A striking design won’t help if it doesn’t get the right message across. And a great explanation is worthless if it isn’t seen or heard. Style and substance must go hand in hand. Our specialty is distilling complicated requirements and motivators into meaningful communications that connect all the dots between a big impact and lasting impression – marketing tools that turn heads and move minds.

HOW WE WORK

  • Strategic Planning
  • /
  • Creative Development
  • /
  • Social Media
  • /
  • Media Planning
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  • Public Relations

Whether it’s a major product launch or a quick one-off factsheet, we put the appropriate amount of strategic thinking into everything we do. Our team has extensive experience in a wide range of marketing and communications fields, including research, packaged goods, services, journalism, media, and technology.

  •  Account management
  •  Research & analysis
  •  Competitive brands analysis
  •  Communications planning

Whether it’s a major product launch or a quick one-off factsheet, we put the appropriate amount of strategic thinking into everything we do. Our team has extensive experience in a wide range of marketing and communications fields, including research, packaged goods, services, journalism, media, and technology.

  •  Account management
  •  Research & analysis
  •  Competitive brands analysis
  •  Communications planning

Our writers and graphic designers work closely with our account managers and client communications and product teams. From initial concepts to final executions, we tailor messages, designs and copy to best suit the requirements of all selected media in the campaign. We also work directly with printing and media reps to ensure that everything (magazine ads, tradeshow booths, plasmascreen animations, web videos, etc.) is produced and delivered to the correct technical specifications and reproduced at the desired quality.

Based on a client’s current position in the marketplace, we evaluate potential opportunities and problems that may exist for customers and stakeholders. From there, we evaluate options for delivering the most credible and effective messages possible. The final mix could include anything from traditional press releases and interviews to social networking campaigns, special events and sponsorships.

  •  Identifying earned media opportunities
  •  Networking with publishers, editors & producers
  •  Event planning & coordination
  •  News releases, press kits & press conferences
  •  Facility tours & open houses
  •  Event management
  •  Speeches & presentations
  •  Articles & advertorials
  •  Crisis management
  •  Media & interview coaching

Besides budget, the most important factors in an effective media plan are the relationships between medium and creative, and medium and audience. We help clients determine which creative-media combinations will have the greatest impact — always considering the ideal balance between traditional and social media. With the plan and budget finalized, we can also negotiate, buy and place paid adverting, and manage the various social elements.

  •  Media planning
  •  Media negotiation & buying
  •  Post-buy evaluation

OUR EXPERIENCE

Over the years, we have helped companies from a wide range of industries market their products and services. Knowledge that we gain from one carries over to the next, and the next. Together, the pieces form a greater whole. We draw on this accumulated knowledge to better understand and contribute to each client’s success.

Accounting firms
Air compressors
Biotechnology
Book manufacturing
Chemicals
Construction equipment
Consulting engineering
Educational consultants
Energy technology
Financial services
Food processing
Furniture
Genetic engineering
Governments
HVAC
Industrial gases
Law firms
Legal services
Oil and gas equipment
Personnel recruitment
Pipeline coatings
Pipeline inspection and integrity
Professional associations
Sensor technology
Skin care and make-up
Silicone products
Software
Universities
Welding equipment