Baker Hughes ad campaign

This campaign opened up RainMaker's well-known umbrella icon to catch the benefits its customers were longing to find.

Big, bold headlines intrigue readers with a cheeky twist on services offered at Arbitration Place and ASAP Reporting

Baker Hughes Bently Nevada Global Services brochure.

Baker Hughes Warsaw Engineering Center fact sheet

Youva point-of-sale brochure

ESI Specialists Document management and electronic discovery services

Ferguson + Mak Forensic accounting

Invodane Engineering firm owned by an innovative Dane

Poster campaign for Baker Hughes

Trade show booth for Shawcor

Web site for Kim Spencer McPhee Barristers P.C.complexlaw.ca

Interactive brochure for Youva

GE Oil & Gas SeaSmart video

Arbitration Place promotional video

Advertising

Whether it’s an integrated campaign or a last minute, one-off opportunity, we have what it takes to create powerful ads that are engaging, relevant, clear – and consistent with your brand’s voice. We can coordinate and direct photo shoots, retouch your existing images, create new 2D and 3D renderings, and make the most of stock libraries.
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Our writers are expert at distilling complexity to focus on the key benefits that will resonate most strongly with your target audience.

  •  Newspaper and magazine ads
  •  Static and animated digital ads
  •  Outdoor and on-site posters
  •  TV and radio commercials
  •  Web videos

Branding & Iconography

We help companies put a distinctive and memorable face on their products and services. With a comprehensive understanding of their competitive situation and strategic direction, our designs capture the essence of their corporate purpose and style.
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In addition to corporate logos and slogans, we also develop identity programs for products and events, capitalizing on their particular themes and benefits while maintaining the desired connection with the larger brand personality.

  •  Logo design (companies, products, special events)
  •  Slogan development
  •  Stationery, forms and presentation materials

Event graphics

We provide clients with all the tools they need to wow an audience, whether in conferences, trade shows, training sessions, or sales pitches. We create booth and event graphics, write and edit scripts, create branded presentation templates, produce live-action and animated videos, and design large-format displays and speaker support materials — whatever is needed to properly punctuate the message being delivered.
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  •  Event planning and scripting
  •  Speech writing
  •  Presentation development
  •  Booth and event graphics
  •  Videos and 3D animations
  •  Apps
  •  Premiums

Interactive

In addition to intuitive navigation and easy updating, we believe a website or interactive presentation ought to project a brand’s intelligence and personality. As well as conveying all important information, it should look good, engage, and ideally even entertain.
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The process begins by working through the objectives with our client, defining necessary content, and identifying opportunities for interactivity. Only then do we proceed with graphic design, writing, and development.

Only then do we proceed with graphic design, writing, and development.

  •  Content planning
  •  Site architecture and graphic style
  •  Content development
  •  Interactivity opportunities and functionality
  •  Content management and coding
  •  Search engine optimization
  •  Metrics and analysis

Literature

Just like advertising, your literature must give readers a good reason to take notice. It should look great, be well written and, especially for industrial and high tech products and services, be very clearly organized and presented.
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We tailor corporate literature based on audience knowledge, usage environment, and your objectives – ensuring that every piece reflects a consistent brand image in an attractive, easily navigated, and clearly understood way. And we almost always create versions designed to work in a variety of printed and digital formats, in multiple languages.

  •  Annual reports
  •  Corporate & product brochures
  •  Sales & technical sheets
  •  Case histories
  •  White papers and technical articles

Video

Whether live action, 3D rendered, or 2D illustrated, our modular approach to scripting and video design enables the addition or subtraction of information in order to tailor the message for different audiences and media.
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These videos can use any combination of music, voiceovers, text and visuals — making them ideal for tradeshows, conferences, websites, social media, and face-to-face presentations.

OUR WORK

Businesses today have an unprecedented array of communications tools available to reach and influence their audiences. We work with our clients to define and execute the optimal media mix — using each element to its maximum effect within the given budget.

OUR PEOPLE

All of our people are smart, experienced and highly competent in their specific areas of expertise. All but two have been working here for more than seven years. Before they signed on with us, most worked for large ad agencies on global brands. Our graphic designers are the new breed of professionals who can fully integrate digital into the traditional marketing mix.

Jennifer Dewar

President

Jennifer Dewar

President

Jennifer is highly experienced and accomplished in every facet of marketing communications. Whether it’s introducing leading edge technologcbcy to the global oil and gas industry or repositioning a wellestablished professional services firm, her clients rely on her to deliver rock-solid advice and sustainable results.

After completing her MBA, Jennifer began her advertising career working for large international ad agencies on clients such as Apple, Hershey, Heinz and the Ontario Lottery Corporation. Since then she has focused her efforts on working with clients and building her agency’s reputation as one of the top marketing communications boutiques in North America.

jdewar@dewarcom.com

Michael Lake

Creative Director

Michael Lake

Creative Director

Michael has more than 15 years experience on both the Account Management and Creative sides of the business. So he understands the important mix of strategic and creative thinking needed for effective communications. Before joining our team, he produced work for clients such as CIBC, Suzuki, Guinness, Labatt, Goodyear, Star Choice and Hershey. His Dewar portfolio covers everything from ads and brochures to enewsletters and videos.

He has a knack for concept development, from that first kernel of an idea all the way through refinement to final execution – whether it's a snappy slogan and logo, ad campaign, brochure or website. He's a first-rate wordsmith who can make the most complex and technical subjects reader-friendly, no matter who the audience. He also directs our graphic-design studio and provides personal client consultation. When not behind his computer, Michael is often found behind such things as cameras, guitars, goalie pads, motorcycle handlebars and scuba masks.

mlake@dewarcom.com

Deborah Bowden-Jones

Account Supervisor

Deborah Bowden-Jones

Account Supervisor

Deborah has extensive experience working in media and professional services firms. As a former managing editor of a major Canadian trade magazine, Deb oversaw teams of writers, creative directors, photographers and copy editors to ensure creative continuity and editorial relevance.

Before crossing over into journalism, Deb was with Banque Nationale de Paris for eight years, working in business development for their multinational desk before moving into Treasury where she was the senior dealer for the bank’s Ontario and Western Canada portfolio. Prior to that she was in retail sales at ScotiaMcleod, a full-service brokerage firm and a senior financial reporter at a global wire service where she covered the Canadian stock, bond and currency markets.

dbjones@dewarcom.com

Sandra Rubin

Strategic Communications

Sandra Rubin

Strategic Communications

Sandra is a widely acknowledged expert on the convergence of media and law. Sandra is a prize-winning investigative journalist who pioneered the coverage of corporate law as a beat for financial newspapers in Canada. The founding editor of Legal Post, she has also written about law for The Globe and Mail, American Lawyer, Lexpert, the National Law Journal, the Daily Deal and the Association of Corporate Counsel's magazine, The Docket.

Sandra was charged with implementing Best Lawyers in Canada into the National Post in 2007, and co-designed a branding program that ran across the daily newspaper, FP Business Magazine and the Canwest Interactive web site. She is also the co-founder and designer of the Canadian General Counsel Awards program. Since leaving full-time journalism, Sandra has been writing and consulting on law and media.

srubin@dewarcom.com

OUR STORY

 

Dewar Communications was founded in 1989 in Toronto, Canada. We provide a full range of business-to-business marketing communications to clients in high-tech and professional-service industries around the world. Our work reaches across multiple cultures and languages — for both regional and global audiences.
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